I love my satellite TV – over 300 channels and I can still say (hand on heart) that there is nothing to watch of en evening. Take out the news channels, the plethora of religious channels, the shopping channels and TV reality channels – there isn’t much choice left, BUT, I do get British TV. I have a direct window on British news, views and contemporary culture . I can enjoy some excellent drama and also follow my favourite soap operas. Best of all, (and the best indicator of social and economic trends) I get all the ads –
British ads are so different from the French TV commercials. They are funnier, quirkier and far more professional than their French equivalents – There is nothing better tan the humble TV commercial to highlight the cultural divide between France and Britain.
On this, the hottest weekend of the year so far, when common sense would dictate that we all crawl under a stone rather than stand outside in the blazing sun, the good folks don my street are all firing up their barbecues. Midday was the sound of popping corks, as neighbours « unplugged » their rosé wine, and come early afternoon – following a long aperitif, the air was thick with the irresistible odour of sizzling meat.
I daresay this scene is being repeated across the Channel – everywhere in the UK is enjoying unseasonably warm weather – And on both sides of the water, there will be people crawling in to work tomorrow morning with hangovers and red raw flesh burned by the sun – Yes folks, never get too drunk on a hot day like today, and never snooze off in the sun for a drunken post BBQ nap.
Back at the commercial break, I am watching an ad for that German discount supermarket with an unpronounceable name – Lidl –
The ad is doing the hard sell on BBQ goodies. I am told that at Sainsbury’s supermarket, a good bottle of French Champagne will set me back £30, BUT for the same price at Lidl, I can get a second rate bottle of French fizz, a bottle of French white and French Rosé wine, several slices of Italian ham and a Moroccan cous cous, all for £29,95. Now I am not sure that the advertisers have actually understood what a cous cous really is, and they perhaps mean Taboulé – notwithstanding that’s quite a bit of food and booze for just under thirty quid and it’s all FRENCH – Oh thank you European Single Market. Oh thank you EU trade deals. Oh thank you EU. On this, the day before Britain sends a delegation to Brussels, to being Brexit negotiations. AH, all those European garden party goodies. How much will they cost after Brexit? Food for thought indeed. BUT if you are enjoying beer, burgers and sausages – yes they might be British bangers made at your local butcher’s, but they were made in regulation with EU-inspired food and hygiene norms. As for that beer, are you sure it isn’t a continental lager ? Perhaps from Belgium?
And that was a tenuous link into my next rant which takes you (dear reader) to Belgium) and the small village of Watterlot, known to the Brits as Waterloo.
Before we head to the site of the famous battle though, a quick final word on TV ads – you would never get that Lidl ad on French TV. Under national French TV regulations it is illegal to advertise alcohol on TV.
Off to Waterloo, which was a battle that gave its name to a London mainline train station and the 1974 Eurovision- winning ABBA song.
So the Brits named a station after a victory against Napoleon, well the French did the same – Austerlitz train station in Paris, named after old Bonaparte’s December 1805 victory over a Russian/Austrian army under the command of Czar Alexander 1st (Austerlitz is situated in the boundaries of the modern Czech republic)
Now we have a phrase in French –« C’est son Waterloo » – meaning that it is a person’s last heroic but futile stand. Ironically (more Brexit) Britain begins Brexit negotiations tomorrow (Monday 19th June) in the Belgium capital of Brussels, just 30 kilometres from the battlefield of Waterloo. Will this be the British Waterloo – in the French sense ?
Napoleon – love him or hate him – left us a few daily reminders. He was the guy who introduced the metric system to France and eventually to Europe. I noticed this week, after the tragic events at Grenfell House in northwest London, all the journalists, fire fighters and assorted experts were giving their measurements in metres.
Back t the weather – on Sunday June 18th 1815 it was raining and the battlefield was heavy going for the cavalry. On Sunday June 18th, afternoon temperatures in my corner of France hit the 34°c mark. On the Friday night BBC London News bulletin, a very voluptuous lady informed viewers that Saturday temperatures would hit a 32°c high – no more Fahrenheit on the BBC, although wind speeds are still given in miles per hour.
Meanwhile back at the Lidl advert, the bottle sizes are being quoted in centilitres and the weights are in grammes and t is all for French wine. Perhaps Napoleon did win in the long run.
Okay – time to sign off and uncork a bottle of French Rosé. Later on, I’ll be having my Father’s day treat of a juicy Aberdeen Angus steak with good old Mc Cain oven chips made in the Netherlands.
Before I go, this Sunday is polling day in the second round of French parliamentary elections – this isn’t one to bet on, Emmanuel Macron’s « La République en Marche » party is set to wipe the board a forecast puts him at over 400 seats in the 570 seat French parliament. I can’t help thinking of a recently elected British prime minister who would love a similar majority – no snuggling up to the nasty Unionists.
Of course, voter turnout has been low, everyone here is too busy at the BBQ to go and vote.
Ok it is officially wine time.